How to Promote Your Crowdfunding Campaign on Twitter
Crowdfunding requires the collective effort of friends, family, customers, extended networks and individual investors to raise desired capital or fund for a project. Nowadays, crowdfunding becomes the most growing trend and the traditional fundraising model. In spite of taking loans from banks, people are opting crowdfunding to get fund for their project. Start-ups and growing business also refer crowdfunding to gather capitals because it’s an easy way to track your customers also. We all know that most of the traffic come from social media. So we have to promote our crowdfunding campaign in an efficient manner on Facebook, Twitter, LinkedIn, Google+, Pinterest, etc. Here are some tips to promote your crowdfunding campaign on Twitter.
- Create a Twitter account:
Create an account under your business name or brand rather than your personal identity because when you launch your product in future, it will be more valuable if it stands apart from you. It is also beneficial in building the audience because people may like your sample products and retweet them. As a result, the number of followers will automatically increase. Use a logo or a compelling image for your account to make your account descriptive.
2. Build your Audience:
Having a large number of followers gives a real impact on your campaign but having the genuine follower is a great thing because you can influence these followers and convert them into potential backers or supporters. Therefore, it is vital to gain more genuine followers and build an audience that will be supportive to your cause.
3. Use Twitter Advanced Search
Twitter has an advanced search feature which enables the user to search for the similar interests. By using this relatively complex search function, you can find the people who are looking for the solution which you are providing. Just add them to your list of followers and try to spread awareness about your crowdfunding campaign. They will support your cause and try to spread the cause in their circles also which will increase engagement of the people.
4. Establish Posting Strategy and Engage Your Audience:
After creating your account, you have to focus on your posting strategy. Link your Facebook page to your Twitter page to post automatically. Write some new post and tweet it at a regular interval of time. You have to track the timings when the largest audience is on Twitter and schedule some post on that time so that it can be seen to a large number of people. Twitter is treated as a news feed so try to tweet your post at every hour of a day. By using these strategies, you can drive more traffic to your crowdfunding campaign which will increase engagement of the people.
5. Increase Visibility with Hashtags:
Create a unique hashtag for your crowdfunding campaign and use it on each and every tweet. You can also use some popular, top trending and relevant hashtags to make your post engaged in different twitter communities where members of a particular community will like and retweet your campaign several times a day. With a unique hashtag, people can easily find and tweet or retweet your crowdfunding campaign. In this way, by reaching a large number of individuals, you can easily promote your crowdfunding campaign on Twitter and raise fund successfully.
