How To Build A Product Roadmap Everyone Understands

This product roadmap template gets the job done.

andrea saez
ProdPad
Published in
6 min readFeb 10, 2016

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Up until recently, no one really knew what product roadmaps were supposed to look like, but we all knew something had to change.

At my old companies, we were using JIRA and a release planner to communicate our product plans. They were long, complicated, and detailed — because you know, they’re made for devs — and made for messy backlogs that were extremely hard to follow.

Today, roadmapping is a contentious subject but at least one thing is self-evident: We know that no one really reads overly detailed roadmaps (TL;DR!)

We’re also discovering how powerful it is when a roadmap is so clearly designed that teams put it at the center of product decisions, and companies put it at the center of their business decisions.

We’re seeing that a roadmap bridges your work with everyone else’s and puts you back in control of your product.

But how do you make a roadmap like that?

In this post, I’ll show you how we use our product roadmap to communicate high-level priorities so clearly that anyone — from CEO to summer intern — could walk away knowing what’s going on.

What does a good product roadmap look…

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andrea saez
ProdPad
Writer for

Product Thinker 🤔 | Creative 🖋️ | Asker of many questions | www.dreasaez.com