In 2005 Paris-based Kering (the owner of Gucci, Yves Saint Laurent, Puma and other fashion brands) of making it possible for US shoppers to order counterfeit goods in bulk from their various websites. “Kering and its brands dedicate a great amount of creative energy, craftsmen’s know-how and monetary investments to develop products that speak to consumers and fulfil their needs,” a spokeswoman told the BBC. More recently, the firm has announced a tie-up with an Israeli start-up to offer visual markers — similar to but less obtrusive than QR codes — that can be scanned with its app to prove…

This Forbes journalist recognises the growing potential of blockchain technology in the fashion industry

The article begins with a simple question to which our project is the answer. “If you were to walk into your closet, attic, or basement, what items would you find? Whether it’s a Louis Vuitton purse, Coach billfold, Rolex watch, or other luxurious item long forgotten, there’s no doubt that these items have retained some value. But, how do you know that the item you’re holding is in fact worth the amount you believe it to be?” For us at Projectdresscode it is pretty simple, you would just scan the item with your smart device and its history would unfold in front of you with information about it previous owners as well as where and when it was sold and bought. For more check out the full article on the link below.

https://www.forbes.com/sites/andrewrossow/2018/09/01/appraising-the-luxury-goods-market-with-blockchain-technology/#7b428fe67641

2017 was the worst year on record for brick-and-mortar retail. The reality is that many stores are closing for the same reason they’ve always closed — they simply don’t meet the needs and demands of customers. “The biggest upside to technology in fashion will be the ability to offer consistency, and being able to personalise the customer’s shopping patterns,” said Robert Burke, chief executive of retail consultancy firm Robert Burke Associates. Indeed, fashion companies that effectively deploy the right technologies will be able to enhance their competitive advantage by personalising products and shopping experiences, and refining logistical processes that nibble away at budgets. And this is where we come in.

https://www.businessoffashion.com/articles/fashion-tech/5-technologies-transforming-retail

Blockchain technology is slowly penetrating the fashion industry and we are here to do our share. Not only that it provides a clearer tracking of the supply and production chain, but also a more transparent distribution of products — and this is where we come in. By offering a platform with luxury fashion items, we give brands a way of knowing exactly how many of their limited pieces are out there, who has them and what their worth is. That means no more fakes, only authentic products and stronger and more lasting relationships between brands and consumers. Companies like Lukso…

Blockchain digital ledgers provide transactional transparancy as well as a means of securely distribute information the likes of that of Stock keeping units and other product information. …

To make sure all the tokens you have acquired through Dresscode BOUNTY activities on projectdresscode.io or using the Dresscode iOS app and haven’t been spent for the fantastic GIVEAWAYS will have their value and could be used as a means of payment only if stored in you personal wallet.

An increasing number of people comes to terms with the fact that one of the best ways to invest in cryptocurrencies is by taking part in Initial Coin Offerings, a.k.a. ICOs such as ours projectdresscode.io. But cluelessness and with a lack of knowledge about the ICO process people can easily hit…

“The implementation of Blockchain technology in the production and supply chains allows brands to provide customers with the authenticity of each product, thus eliminating forgery at its core. Same, in the case of that the Raketa project, Petrodvorets Watch Factory will capitalize on the bulletproof technology behind Emercoin’s blockchain,” said Stan Polosov, the COO of Emercoin’s Blockchain Engine.

https://wtvox.com/blockchain/luxury-brands-on-the-blockchain/

“The day is not far when you’ll be able to simply take out your phone and check whether the product you have on hand is genuine or not.

Cointelegraph got a chance to speak with Jérôme Grillères, CEO of VeChain, at BlockShow Asia 2017 about his vision of the luxury market.

Jérôme worked at Barclays and Goldman Sachs for more than 12 years. With the help of his experience and the team at VeChain, he wants people to identify counterfeit products just by using an app on their phones.”

https://cointelegraph.com/news/blockchain-revolution-for-luxury-industry-counterfeit-exposed