Our previously shared BBC article from 2015 noticed the clash of Gucci owner Kerin and Asia’s biggest online market Alibaba, because of it’s failure to regulate it’s counterfeit market. Now, three years later same brands are turning to dedicated online re-sale platforms that are drawing a young clientele, and letting go of their fear of that these platforms are cannibalising their business. Projectdresscode’s goal seeks to bring together big brands and young fashion enthusiasts in our online product-based community by providing value for both parties. Check out the full article below.

http://www.thefashionlaw.com/home/fashion-brands-look-to-25-billion-second-hand-luxury-market-for-growth-data

Projectdresscode

First blockchain based market for limited and pre-owned relevant fashion - a live 'bid/ask' marketplace.

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