Jul 20, 2017 · 1 min read
Reminds me of the Betty Crocker cake mix story that gets retold every few years. In the 1950s they came out with the instant cake mix that only needed water. Sales were horrible despite it being a delicious, easy, fast product. But when they did research and put “add 1 egg” on the box, sales soared even though it tasted the same and still consisted of the same ingredients. Lends itself to the whole time == value idea for users. Apparently things can be undesirably easy.
Source: https://www.psychologytoday.com/blog/inside-the-box/201401/creativity-lesson-betty-crocker
