I recently came across this article in the Harvard Business Review from 2009 (yay for content curation giving older things new life) about how design thinking won’t solve your innovation problem. This more recent article on Fast Company makes a similar assertion, so I think it merits a response.

These two authors rightly takes issue with “design thinking” as a buzzword, a magic bullet that equals innovation. It’s not. But why the vitriol?

Who is Design Thinking For?

Where the HBR article misses the mark is in the author’s presupposition that only those with a design background (in the author’s words, “turtleneck-wearing creatives”) can use…


You can’t swing a cat GIF on LinkedIn today without hitting an article on body language and meetings. And for good reason. There is a pot of crypto right now for organizational psychologists telling people how to move and behave during meetings.

Learn the Presentation Techniques of Steve Jobs

How to Nail your Next Presentation

Read Body Language Like the FBI in your Next Meeting (srsly, this exists)

I wish the last one was made up. I honestly do. Could you imagine hawking every vendor meeting like you’re identifying candidates for extraordinary rendition? Please stop. …


The Golden Rule, “treat others the way you want to be treated,” has made it from a dusty mountains-side in Galilee to the boardroom downtown. But lately it’s been removed from the boardroom and taken to the woodshed. The Platinum Rule calls for the head of the Golden Rule. “No, no, no! Treat others the way they want to be treated,” it said. “Platinum is better than gold. Neener, neener, boo-boo.” It’s no coincidence that this sentiment is rising in popularity at a time when it’s easier than ever to view people’s likes and dislikes. And I know from experience…

Drew Blom

Art director, illustrator, and senior manager of eLearning Design and Development

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