Drew Ostry
Staying busy with technology, media, writing, art and design. Say hi sometime & the first beer is on me, my friend.
Take Advantage Of The Minimum Viable Creative Brief To Get The Most Out Of Your Advertising
Ryan Stoner
101
I used this today for the first time. The briefing itself gets elevated at kick-off, I believe. It has to be a good thread of a story that has enough meat to gnaw on, but also not too much to become a burden. Good stuff, my friend!
