Not every opportunity is going to result in profit right away. But an idea now can mean more profit down the road. Its pretty common for a biotech or pharma product to lose money in the first year it is on the market. A lot of money is required to get a sales force up to speed and a marketing campaign right. That early investment in a product will pay off massive dividends in years 2–10. The revenues from those latter years will more than make up for the early investments. So the investment is worthwhile.