Image for post
Image for post

Steve’s anniversary was a few days ago. I always pause, at least for a moment, to remember how great those times were after his return to Apple in 1996. A rollercoaster that convinced me to leave my secure job in the scientific community, and risk everything on something new they were calling “apps”.

Unlike other developers of my era, I never had an exchange with Steve Jobs, and I regret that I now will never get the opportunity. But I do have a “Steve Jobs story”, which I have never shared. …


Image for post
Image for post

For a while now, the other half of the Agenda team, Alex, has been pushing me to write a follow up to my post on our sales model, which we jokingly refer to as “cash cow”. I wrote the original post back when Agenda was just a baby note-taking app, with an experimental sales model that was largely untested. It seemed sound in theory — we had plenty of reason to think it would work — but it was early days, and we couldn’t provide definitive evidence.

Last week, an episode of John Gruber’s The Talk Show encouraged me to take another look, now that we are almost 3 years into the adventure. The episode in question featured Michael Simmons — co-founder of Flexibits, developer of the fabulous Fantastical — and covered the recent release of Panic’s exciting new Nova app. The talk revolved around the sales model Panic have adopted, which excludes the Mac App Store. …


You’ve been hearing about it for months now. Developers — and governments — are fed up with Apple’s App Store sales model. It started with Hey, and now bigger players like Epic and Facebook are joining in like hyenas sensing a wounded beast. It feels like we have passed a tipping point, and you will be hard pressed to find anyone outside Apple who still thinks the 30% tax is the right approach in 2020.

I see plenty of disgruntled tweets pass by, but most conclude with something like “I don’t know what Apple should do, but it can’t stay like this”. I was in the same boat, until now. Having given it some thought, I feel like I am starting to see why it doesn’t feel right anymore, and what Apple could change to mitigate it. And I am going to be so obnoxious as to present my thoughts here, if only to start the discussion about where we would like to go, rather than just where we have been. …

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store