Thoughts on Medium
John Battelle

“More transparency into the audience, generally. Who are these folks reading my/our stuff? Because it’s hard to actually see everything an author or publication is creating, audiences feel scattered, not strongly tied. That undermines the essence of what made old school publications, and old school blogs, so powerful. That essence is community.”

Turn Medium’s awesome distribution into a true social platform to deliver community. In essence, bring MyBlogLog back…

Here’s the entire mobile, social email newsletter reader idea:

Medium has the hard part, an audience.