…r. No person hands out their money to passers-by, but to how many do each of us hand out our lives! We’re tight-fisted with property and money, yet think too little of wasting time, the one thing about which we should all be the toughest misers.
Users tend to frame their problems in the form of pre-existing solutions. As product managers, it’s our job to dig deep, keep asking ‘why’ and uncover the real problem before deciding on what to build.