Wow the idea is totally different of what the current company name BODEGA sends to me. I’ll be honest, I came ready to bash this whole thing. The name is unauthentic and misleading. It must be changed. But the idea is good. Why?
After reading, you are onto something. I have 2 properties in Austin and Atlanta. Sometimes I wish I could just put a micro-corner store/vending machine in front both properties since they are so central, plus my renters could manage it. This is the growth market you are seeking to involve. We all thought you wanted to supplant beloved stores for an 8'ft box.
My advice is to rename immediately. If you could comment back the ‘branding people’ or survey companies you used, that would be a great resource for us all to know who NEVER TO HIRE.