Influence and Persuasion Tactics Used By NYC Real Estate Salespeople
A mini series about how NYC Real Estate Salespeople use persuasion
I just finished reading Influence: The Psychology of Persuasion by Robert Caldini. I’ve had it recommended to me by a few people and I finally downloaded it on Audible after it was recommended by Charlie Munger to his children. Wikipedia summarizes the book:
In a complex world where people are overloaded with more information than they can deal with, people fall back on a decision making approach based on generalizations. These generalizations develop because they allow people to usually act in a correct manner with a limited amount of thought and time. However, they can be exploited and effectively turned into weapons by those who know them to influence others to act certain ways.
Finding A New Apartment
I just started the search process for a new apartment in New York. New York real estate salespeople are notorious for their sales tactics so it was a timely read. I’ve begun my search and have already noticed the principles that Dr. Caldini describes in his book. Over the next week I will touch on each principle and tell a story about an apartment I’ve seen how the sales professional has used it.
6 Key Principles
The 6 key principles that Caldini describes are:
- Recipcrocation
- Consistency and Commitment
- Social Proof
- Liking
- Authority
- Scarcity
This is an experiment in a new type of book review. I’m hoping will provide some entertainment and also crystalize the principles by applying them to real world scenarios.
