Drew WatkinsinCast & HueWhat’s the DNA of your Prototype?How my Black Mirror experience with American Airlines led to a reflection on company valuesAug 6, 2018Aug 6, 2018
Drew WatkinsinCast & HueThe “job” of the local coffee shopWhat Jobs-to-be-Done can teach us about the role of the local coffee shop in the lives of people who go thereMay 26, 2017May 26, 2017
Drew WatkinsinCast & HueUsing Human-Centered Design to Keep Your Product Customer-FocusedWe are quickly finding ourselves in the age of the customer. Defined by Forrester as “A 20-year business cycle in which the most successful…Dec 2, 2016Dec 2, 2016
Drew WatkinsinCast & HueHow design thinking prompts innovation in medicineWhat first comes to mind when you hear the word design? Is it that of a New York fashion show? A beautiful painting? A modern architectural…Dec 2, 2016Dec 2, 2016
Drew WatkinsinCast & HueDesign through the lens of uncertaintyJust because the ACA may soon be dispelled, there is potential to still create meaningful, customer-centric reform in healthcare. It just…Nov 13, 2016Nov 13, 2016
Drew WatkinsinCast & HueDisruption doesn’t always equal progressThis past week the results of a study pitting human doctors against symptom-checker apps hit the news. It turns out that humans are in fact…Oct 14, 2016Oct 14, 2016
Drew WatkinsinCast & HueThe importance of accessWe feel access is one of the most important aspects of care, and as such is critical to the patient experience. Access is not only about…Sep 30, 2016Sep 30, 2016
Drew WatkinsinCast & HueThrough the eyes of a patientUntil one has spent time in the shoes of the patient or as a family member, it can be tough to truly empathize with the patient. Buzz words…Aug 5, 2016Aug 5, 2016
Drew WatkinsinCast & HueThe battle over empathyHow do we balance technology and empathy?Jul 8, 2016Jul 8, 2016
Drew WatkinsSocial Media and Content MarketingAs the world transitions to a more web-based, information-rich, interaction model, the ways companies need to communicate with their…Jan 26, 2015Jan 26, 2015