How to Make the Most Out of Online Reviews

When you are growing a practice, it’s important to keep your eye on online reviews for both your website and the websites of others in your industry. These are a few tips for making the most out of medical reviews online.
Know Which Sites are Most Popular
First of all, looking at online reviews for various medical practices in your area can help you determine which practices offer the highest competition for your own business. Then, you can look at what the most popular and well-liked practices are doing, which can help you grow your own practice and give your patients what they are looking for.
Complete Your Practice’s Profiles on These Sites
It’s imperative to complete your practice’s profiles on all of the major online review sites. This is your chance to really make your practice shine; you can provide information about the physicians and other medical professionals who work at your practice, you can provide pictures, you can share your website URL, and you can give information about your hours of operation and your location. These things can all help you and your practice show up in the search engine rankings and can help bring people to your doors.
Get to Know Your Reviews
It can be hard to really criticize yourself, so let your reviewers do it for you. When you read your own online reviews, you can discover things that your patients do and don’t like, which will allow you to make changes within your company. Many people won’t tell you to your face what they do and don’t like about your practice, but they will often share it online. This is how you can find completely unbiased reviews about what your practice has to offer.
Interact With Your Client Base
Online review websites allow you and the other people who work within your practice to communicate with your patients. If clients leave positive reviews, you can thank them and let them know how much you appreciate their kind words. If they are complaining, this is your chance to make things right. This can allow you to establish a good reputation for your practice and can help you get closer to your client base.
As you can see, online reviews can be very handy tools for all medical practices. Follow these tips, and you can help your practice grow while providing your patients with the care that they expect and deserve.
Dr. Gil Lederman has personally treated thousands of people with benign and malignant brain tumors.