Why You NEED To Run Facebook Ads If You Have A Business
I’ve struggled with this topic for 2 years before coming to this point.
I still remember it. May 2015.
One of my mentors and business partners told me that Facebook Ads are huge. He even gave me a course to study and understand them.I played a bit, got scared quickly and forgot about them.
“I need to first build a following”
“I need a website”
“I need to make more money so that I can invest part of it in Ads”
All of these were excuses. Because honestly, I was afraid.
Here’s the thing: to most people that have never run paid advertising, it will feel like a gamble.It’s like when you go to the casino. You put $10 in and you’re at the mercy of a machine or a roulette. You have no control over the outcome.
And Facebook advertising can feel that way too. Especially at the beginning.You set up your campaigns. You probably have no idea what you’re doing.
You set up a budget, let them run.You check the ads every hour. It’s one of the few times in your life where you actually admit God exists because you pray to get great results.
After 12 hours and $20 spent, you’re discouraged. You switch off the campaign and conclude that you just didn’t set it up right …
Ok, maybe I didn’t stop after 12 hours, but you get the point.
From May 2015 until October 2016 I did not touch Facebook Ads.
Even though I had enough cash to invest in them. And I most certainly didn’t have a consistent way of generating leads in my business.When I finally decided to run them, I turned to an agency.
“They’ll know what to do, better hire someone with experience”
It seemed like a great idea. Until they named their price. Their fee would be just as much as my budget for running the ads.
[More on that later…]
So what’s with all the hype around Facebook advertising anyway? And why are they so damn expensive to get as a service?
Well, in a nutshell, it’s an incredibly predictable way to generate leadsand scale your business.Yet it is, as Gary Vee would put it, significantly undervalued. That’s still the case. Whoever invests in Facebook advertising massively is currently growing their business like crazy.
It can seem complex. There are a ton of variables involved. And that’s what scares people.They think Facebook Advertising is this unattainable feature that only expert advertisers can master. In reality, that couldn’t be farther from the truth.
I believe the key to running successful ad campaigns is very easy. It’s mind boggling actually how much people overthink and overcomplicate things.The key is understanding exactly who your audience is and crafting the right message to pull them through your marketing funnel.
That’s it. Maybe it’s easier said than done.
You can make a ton of money by advertising to your target audience with the right message, even if you don’t know all the “hacks”,“advanced tactics” or “tricks” that the “expert Facebook marketers use”. But you could use all those “hacks” as much as you want, if you don’t narrow down your audience and your messaging, you will never have sustainable success.
Sure, it doesn’t help that there is a craze nowadays with starting marketing agencies.A lot of Social Media courses out there teach people exactly how to get clients by getting them some form or results andovercharging for what’s perceived as a super complex process.
I’ve seen people pitch clients based on the REACH their ads will get on Facebook. Not even link clicks, leads (not to mention sales), but reach (basically how many people see someone’s ads).
That’s as if I told you “Sure, I’ll put this billboard up for you. I have no idea if anyone will see it, if they will take action or if they will even come close to buying your product. But I can tell you for sure that 5,000 people will walk in its vicinity”
I’m all about taking action and learning while doing,but selling people on a vision when they don’t understand the first thing about online advertisingis not the right way to do it.
Enough with my rant though…
Target audience and messaging. Spend A LOT OF TIME on that.
Then you can go deeper into understanding the way Facebook Ads are structured. Those are the tactics that you can learn anywhere on the internet. Nothing special there.
*Rewind* Let’s get back to October 2016.
After being pitched by an agency who was about to charge me a ton, I thought “Hmm, let me ask a few of my friends for advice”.
“Dude, why don’t you learn to run them yourself? It’s not hard”
I was speaking to a guy on Upworkto run Facebook ads for me, and he said the same thing.
*Ding ding ding*
I needed 3 people to tell me that to finally say “fuck it, maybe I should do this myself”.I started studying and studying and following several influencers online.
[ Quick side note: if you want to learn about online marketing and facebook ads, follow Scott Oldford. The dude is a monster. =He’s also incredibly authentic. Huge inspiration and immense value given through his content ]
I’ve learned a ton of tactics. I’ve seen a lot of online funnels. And I ran a lot of campaigns in the past 6 months. In the process I couldn’t believe how much I was overestimating Facebook Ads and how much I was underestimating the actual marketing funnel (that in itself deserves a separate post).
Once I understood how my target customers thought, what their interests were, how I should communicate to them depending on what relationship we have at a specific point in time,that’s when I understood how to run successful marketing campaigns. That’s when I understood my next step
is creating a Digital Marketing agency.
Not because it’s necessarily my biggest dream.
But because it’s the next natural step in my evolution. I need to understand how businesses operate, how their clients think and how I can help them grow. The skills I will acquire in the next few years will be pivotal in whatever bigger role I will play on this planet later on.
Why do you need to run Facebook Ads if you have a business?
If you do it right, you can 5x, 10x or 20x it much faster than with any other form of advertising. You just need to know who you’re selling to
and how you want to communicate with them.
And don’t be like me. Don’t overthink it. Just start running your first campaign, analyse your results, adapt and repeat.
That’s the fastest way to success.