David RichardsonYOU CAN’T HIT WHAT YOU DON’T AIM FOR: WHY YOU NEED A NICHE NOWIn B2B, one of the most valuable things you can do is focus on a niche. Ironically, it’s also one of the things most companies are the…Sep 28, 2017Sep 28, 2017
David RichardsonTO REACH B2B PROSPECTS, THINK BEYOND THE SCREENWant to make your sales team cry? Tell them that according to the recent Hubspot Inbound Report, 63% of prospects report being “not at all”…May 25, 2017May 25, 2017
David RichardsonIf you met your company’s brand in a bar……Around here we preach about the importance of brand documentation. This doc gives our clients and our team a common platform to work off of…Feb 6, 2017Feb 6, 2017
David RichardsonYou’re sooooooo emotional!You’re probably reading that headline and thinking that this will be some political rant or something about gender discrimination. Sorry…Jan 16, 2017Jan 16, 2017
David RichardsonWill you do the opposite in 2017?Along with you and plenty of other business-minded folks, I am always looking for advice from successful people. People that have been…Jan 6, 2017Jan 6, 2017
David Richardson“Questions create the spaces in the brain for solutions to fall in”About a month ago, I was at an event in Vegas and got to hear a great speaker (Bob Moesta) talk about uncovering triggers within the buying…Dec 13, 2016Dec 13, 2016
David RichardsonSo your brand walks in to a bar……Look at 4 people that we typically see in a bar and what kind of BRAND they would be in the real worldNov 21, 2016Nov 21, 2016
David RichardsonCUSTOMER EXPERIENCE: The Secret Weapon in the B2B Sales ProcessB2B is complicated. Industries like technology, manufacturing and professional services are highly complex, jargon-filled beasts with deals…Nov 17, 2016Nov 17, 2016
David RichardsonGET YOUR STORY STRAIGHTWhen you work somewhere 40 hours a week, 50 weeks a year, you’d think it would be easy to describe what your company does. However, get…Nov 17, 2016Nov 17, 2016