I wanted to just send you a quick note to let you know about our new publication called Seeking Wisdom.
We originally had this one (Customer Driven) as an experiment — but then we launched our podcast called Seeking Wisdom and it started to take off with over 10,000 downloads/month.
So we launched a Medium publication to match — and anyone is welcome to write there. It’s all about personal and professional growth.
Come join us? http://www.seekingwisdom.io/
Everyone wants a mentor, or someone to “pick their brain over coffee.”
Everyone wants to become an executive overnight.
But first, you need to carry the water. You need to put in your time.
Here’s what no one ever tells you early in your career: you actually have two jobs. The first job? Crushing your job. Your day-to-day to work. The things you were hired for. Your second job? Managing up and making the life of your manager or boss easier.
That’s what we talked about on this recent episode of our podcast, Seeking Wisdom.
You can subscribe on iTunes…
Here’s the TL;DR version:
The ONLY “copy hack” is to use the words your actual prospects and customers would use.
But we were making a huge mistake — trying to get too cute. Too pithy. Trying too hard to write catchy copy.
And the result was crap.
But now we’ve learned the truth about great writing:
Being understood > being a perfect writer (grammar included).
And the best way to do that is to use the words your customers are actually saying.
Getting rid of all of our lead forms and gated content.
Dave, Randy, and Jeff dive into the reasons behind the decision, what it might mean for the future of sales and marketing, and the response so far.
Here’s a link to catch the full episode:
Learning is one of the keys to our culture here at Drift.
We’re always learning — whether it’s from our customers, our teammates, books we’ve read, heck even Medium posts sometimes.
And we believe that the only “growth hack” is learning from others.
That’s why today, we’re launching Seeking Wisdom, a podcast to help accelerate your learning.
OK OK. Launching might be a little bit of a lie.
As a year-round gym-goer, I’ve seen how dramatically our ranks swell when the New Year rolls around.
The previously quiet space is suddenly filled with panting, glistening, spandexed newbies. Although a small portion of them will still be around next January, most will be long gone.
Yet if I worked out at a CrossFit box, rather than a traditional gym, I’d completely miss this mass influx and exodus.
That’s because CrossFit members are twice as likely to still be showing up, day in and day out, when December rolls around.
CrossFit has clearly developed a winning customer retention strategy —…
Product managers have a lot on their shoulders. Working hand-in-hand with product marketers, product managers are the advocates of the customer and they coordinate the product teams. Between wrangling resources and balancing timelines, they keep the customer at the heart of the product.
No two product managers are the same. With varied backgrounds, they bring unique skillsets to a growing career field. You should know these 65 product managers setting precedents — and they’re all women.
A few months ago at Drift, our sales and marketing process looked kind of. . . traditional.
If you were interested in Drift, you might signup for our newsletter, download a piece of content or attend a demo.
After that, a lead would get some nurturing to make sure they were a good fit, and then sales would reach out, and so on.
Pretty traditional. And, not all that human or personal.
Sharing the lessons we’re learning building Boston’s next pillar company.