Everyone wants a mentor, or someone to “pick their brain over coffee.” Everyone wants to become an executive overnight. But first, you need to carry the water. You need to put in your time. Here’s what no one ever tells you early in your career: you actually have two jobs…

The Only Secret To Writing Better Copy — Here’s the TL;DR version: The ONLY “copy hack” is to use the words your actual prospects and customers would use. But we were making a huge mistake — trying to get too cute. Too pithy. Trying too hard to write catchy copy. And the result was crap. But now we’ve…

An Interview On Convince & Convert’s Content Pros Podcast — This week, Dave Gerhardt sat down with Randy Frisch and Jeffrey L. Cohen on Convince and Convert’s Content Pros Podcast to talk about a huge change we recently made to our sales and marketing: Getting rid of all of our lead forms and gated content. Dave, Randy, and Jeff dive into the reasons behind the decision, what it might mean for the future of sales and marketing, and the response so far.

Here’s The Story Behind How They Did It — Timing. Slack was launched in 2012 — that was year we saw headlines like “Stop Email Overload” (Harvard Business Review) and “Be A Bitch On Email, Or Be Email’s Bitch” (TechCrunch). So it turned out to be a great time for Butterfield and co. to be working on a chat…

Introducing Seeking Wisdom: A Podcast From Drift — Learning is one of the keys to our culture here at Drift. We’re always learning — whether it’s from our customers, our teammates, books we’ve read, heck even Medium posts sometimes. And we believe that the only “growth hack” is learning from others. That’s why today, we’re launching Seeking Wisdom…

Make It Simple. — We recently sat down to create the first draft of our marketing manifesto here at Drift. These are the principles that guide everything we do. We’ll continue to update this over time, but would love to get your feedback. What do you think?

As a year-round gym-goer, I’ve seen how dramatically our ranks swell when the New Year rolls around. The previously quiet space is suddenly filled with panting, glistening, spandexed newbies. Although a small portion of them will still be around next January, most will be long gone. Yet if I worked…

Product managers have a lot on their shoulders. Working hand-in-hand with product marketers, product managers are the advocates of the customer and they coordinate the product teams. Between wrangling resources and balancing timelines, they keep the customer at the heart of the product. Turn strangers into customers with free Live Chat. Get started today. No two product managers are the same…

A customer-driven sales process boosted our conversion rate. Here’s why. — A few months ago at Drift, our sales and marketing process looked kind of. . . traditional. If you were interested in Drift, you might signup for our newsletter, download a piece of content or attend a demo. After that, a lead would get some nurturing to make sure they…