Watch the Moon — Countdown to the Launch of $NOIR

$NOIR, the world’s first phygital wine token, launches on the Polkadot blockchain / SORA network on May 16

NOIR
4 min readMay 14, 2022

TL;DR

  • $NOIR token launches May 16 on polkaswap.io
  • Redeeming tokens for bottles will occur on noir.digital
  • Total supply is 777 tokens (777 bottles)
  • $NOIR follows an XYK, continuous pricing curve
  • $NOIR redeemers receive NOIR New Moon, a Sparkling Rosé produced using the Méthode Traditionnelle technique, and an exclusive utility NFT that will be unveiled at launch
  • Set up your SORA account ahead of time so you’ll be ready to participate

WATCH THE MOON

On May 16, 2022, luxury wine brand NOIR will become the world’s first phygital wine by minting 777 $NOIR tokens, backed by 777 physical bottles of NOIR ‘New Moon’ Sparkling Rosé, on the SORA network, being one of the first SORA Builders to utilize the innovative technologies and expansive possibilities that SORA offers its community and the many worlds ahead.

SORA means SKY

The 16th of May has great significance, coinciding with the Blood Moon and a total lunar eclipse. This special day is an ode to NOIR’s unique composition; 100% Grenache grapes for this Méthode Traditionnelle wine were picked under the Full Moon from an organically grown, hand-farmed estate vineyard in the Sta. Rita Hills at low sugars with a low pH and beautiful natural acidity in 2019. The grapes were destemmed, crushed, pressed and settled before being racked into neutral french oak for fermentation and aging, and finished with a final dosage under the New Moon.

Drink NOIR. Drink the Moon.

$NOIR TOKENOMICS

The $NOIR token is the first phygital (physical + digital) wine token ever created and sets new standards for dynamically priced collectibles and luxury goods of the future.

$NOIR’s token supply truly represents the rare and collectible, as there will only be 777 NOIR tokens/bottles ever produced. $NOIR follows an XYK, continuous pricing curve. Meaning, every $NOIR token sold increases the cost of the next, however, they can also be sold back into the liquidity pool at any time, thus creating a marketplace for $NOIR.

You will be able to buy, sell, or redeem the wine through noir.digital. $NOIR will also be fully tradable on polkaswap.io at launch. Those who are interested in getting exposure to $NOIR, but don’t necessarily want to buy a full $NOIR token can purchase fractional amounts via Polkaswap. However, you need at least 1 full $NOIR token in your account to redeem.

1 $NOIR token entitles you to 1 of 777 limited-edition, hand-numbered bottles, shipped to you where it is legal to ship wine. $NOIR is deflationary. When a $NOIR holder wants to redeem their token for a physical bottle, the token is burned, thus reducing the total number of $NOIR in circulation.

$NOIR will be fully tradable on polkaswap.io

SETTING UP YOUR SORA ACCOUNT

An account is one of the most important entities in the SORA network. If you have an account then you can trade with style and freedom on Polkaswap, buy NOIR with $XOR, and redeem your tokens for bottles on noir.digital.

The account can be created in SORA for free. For instructions on setting up your account, start here and watch this quick and easy tutorial on setting up a polkadot.js wallet to get started on Polkaswap.

The $NOIR token will be fully tradable on polkaswap.io on May 16.

LAUNCH EVENT

Shortly after launch, the first Drink the Moon party and tasting of NOIR, sponsored by SORA and NOIR, will take place on the 25th of May in Davos, Switzerland as part of the Global Blockchain Business Council.

The physical bottles of NOIR are ready to be popped.

Watch the Moon this weekend, and get ready for NOIR’s Full Moon launch. Cheers to the Many Worlds ahead!

ABOUT NOIR:

At the intersection between physical and digital, NOIR is both a sparkling wine and a digital token, seeking to blur the lines between technology and craftsmanship, guided by the energy and infinite power of the moon. NOIR is the world’s first phygital wine brand, setting new standards for dynamically priced collectibles and luxury goods of the future.

ABOUT SORA:

SORA is a new economic system aimed at creating a supranational multiverse economic system with built-in tools for decentralized finance (DeFi). The SORA network implements a new way of parachain architecture on Polkadot and Kusama network, with the capability to bridge external blockchains (like Ethereum) to the Polkadot ecosystem.

IMPORTANT: We will make an announcement when the $NOIR token is released and the site is fully launched, on May 16, on our official NOIR Telegram announcement group and Twitter.

To join the discussion, please join the NOIR Telegram chat.

For press or other inquires, please contact us at drinknoir@gmail.com

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NOIR

Sparkling wines of the future 🥂 $NOIR is the first tokenized beverage on the blockchain 🍾 Biodynamic and organic 🍇 #DrinktheMoon