Isaac DonnellyThe Mom Test for Pricing — How to choose prices when humans buy your productIn his seminal book, The Mom Test, Rob Fitzpatrick outlined three simple rules for better customer research.May 12, 2022May 12, 2022
Isaac DonnellyPrice setting online during high inflationInflation is here to stay — what are you going to do about it?May 2, 2022May 2, 2022
Isaac DonnellyDo you think your new discount will be better than your old one?Discounts can be incredibly effective in increasing sales and conversion. However they need to be used carefully and with refinement.Apr 21, 2022Apr 21, 2022
Isaac DonnellyHow AI learns — the plain English guideArtificial intelligence (AI) is a transformative but widely misunderstood technology. Many think neural networks and AI are the same thing…Jan 19, 2022Jan 19, 2022
Isaac DonnellyBetter growth and retention from AI in three stepsAre you trying to take your growth or customer success from good to great? These three steps are the answer.Jan 6, 2022Jan 6, 2022
Isaac DonnellyOptimizing cancellation promotions can improve retention for food box companiesFood subscription companies have grown rapidly over the past decade, accelerating through 2020 and into 2021 as public health measures…Jan 5, 2022Jan 5, 2022
