Changes in Ad Industry 2016

Advertising Industry passed many milestones in 2015 from mobile took over to ad blocking issues many last year’s ongoing transformation took place in media business.

It seems like this year will focus on these battles: — Autoplay vs. push to play, and agencies vs. brands.

Be the first to avail the benefit of these changes in 2016 please visit http://www.phoenixmedia.in/ to know about more trends and apply first to increase your visibility.

1.) Push to Play VS. Autoplay

Video ads have split into two forms: one is user-initiated units favored by big brands and second the autoplay unit offered by social platforms.

There are two types of formats: some want to build reach and some engagement. Social Media by building autoplay has provided large number of audience and deep targeting.

However audiences need a compelling reason to press play, and the number of views is typically less than what autoplay can deliver.

This year we will see more disruptive tension between advertisers and platforms, with agencies in the middle. Will technology drive the next wave of ad formats? Or will agencies leverage their position to steer both brands and their technology partners?

2.) Ad threat

The two major threats that advertisers, media, and agency owners have i.e. rapidly changing audience and a criminal element that will continue its approach to fraud. The best tool that the industry has against these challenges is innovation, not regulation.

Some of these issues can be reduced through regulation and industry standards especially when it comes to measuring view ability and tracking invalid traffic. More often than not, however, the solution needs to be innovative.

This year the industries will finally focus to legal issues in ad delivery.

3.) The final count

All these are on the race track to see who is changing the scenario quickly.

It seems that technologists have been the quickest in all to change the media landscape through innovation whether they are creating ad products or ad blockers.

We will be watching in 2016 to see whether brands and agencies can take back the track and reset the position for the advertising industry. This year will going to be one in which all the old records can set back to the track as earlier.