How to nurture leads with email marketing

The way people are searching and finding information online is radically changing due to the Internet of Things (IoT). The good news is that this interconnectedness lets businesses use social media, video, audio, blogging and numerous other platforms to deliver content to people.

Email is still a valid choice too. In fact, email is still very much alive today. Through the years, it continues to remain a strong marketing force in lead generation and management, as well as engaging with customers.

Here are some interesting email facts from Campaign Monitor:

• Email marketing technology is still used as part of marketing strategies in more than 80% of B2B and B2C companies
• Rates of email opening on mobile devices are nearly 55%
• Using segmented email marketing campaigns, marketers have seen a massive 766% of added revenue
• Email content is six times more likely to be clicked than content that is tweeted
• For acquiring new customers, email is in front of Facebook and Twitter
• Email marketing has an ROI of about 30%, whereas the ROI from direct mail is barely 7%
• In the US, 60% of employees feel that email at work is essential.

Marketing experts and practitioners have gathered these compelling numbers. Email is still very relevant today, regardless of whether it pertains to automation, personalization, ROI, mobile or engagement.

EMAIL MARKETING — THE BEST LIMOUSINE MARKETING CHANNEL

Email marketing is still the best limousine marketing channel for nurturing leads, supporting decision-making, serving customer betters and improving your overall sales efforts. At DriveProfit, email provides an astounding opportunity to drive new business as well as to build customer loyalty for our limousine clients.

HERE IS HOW TO USE EMAIL MARKETING TO NURTURE LEADS

1. Teach Something

If your email can teach prospects something about pressure points on their bodies, or how your products or services can help your customers deal with them, that’s a great marketing tool.

1. Establish Connections

Every email marketing campaign’s goal should be to establish a dialogue and create meaningful conversations between an audience and a brand. You can expect greater engagement the closer you get to your customer.

1. Offer Something Relevant

Sending prospects various discount offers may seem good at the time, but you need to make sure they get more than just that. If someone signs up via your website, it indicates they are ready to explore your content, so give them what they want. Rather than sending them a standard “thank you”, try to find out what pages and/or topic interested them the most and then send them additional content related to these.

1. Have a Personal Appeal

This has been an ongoing theme for email marketing because if you know your customers’ preferences, you can build a special connection between them and your brand. This personal touch can be especially helpful if you want to speed up the sales cycle. Your customers will appreciate the extra effort you give to them.

THE DRIVEPROFIT ADVANTAGE

The senior marketing team at DriveProfit has the limo marketing experience and knowledge necessary to help you develop effective limousine marketing programs. To learn more, please contact us at 203–426–7780, or email us at info@driveprofit.com.

Originally published at Ground Transportation Integrated and Marketing Solutions.