When a new SEO strategy is started, local business owners obviously want to be the first ranking for keywords most suited to their business. This need is the usual reason why the SEO strategy was created in the first place. …

Why using video in your marketing plans is not the great mystery many think it is Back in the 80s, when MTV first went on air, they opened with a video for a song about the video. At the time, many in the music industry and among the general populous did not see nor could they anticipate how huge video would become for the music industry…

Upselling your services may seem like a lost cause, but you just need to practice. Like many companies, your company may offer varying levels of services. In fact, unless you have a unique service offering, you better have multiple flavors of your basic service, or you are going to struggle to succeed. So, assuming you have multiple levels of service, you probably have seen varying…

When it comes to meetings and events, time can be your best friend or your worst enemy. Time,time, time, see what’s become of me…WhileI looked around for my possibilities… Fans of the song ‘A Hazy Shade of Winter,’ whether the original by Simon & Garfunkel or the remake by The Bangles, will…

How properly integrated marketing plans are key to snaring the most leads. You have created what appears to be the perfect marketing promotion, one that can’t miss in creating a massive river of leads. You launch the promotion and while the leads come in they are coming on less like…

Whether it is a complete overhaul or simply freshening up the content, your website must shine for success. Your company’s website is your public face and is often the first experience a potential client will have with your company. In the early days of website design the focus was on dazzling them with bells and whistles while baffling them with….well, you know. As search engines became the driving…

Upping your game is vital to your success and these brilliant tools can get you firing on all cylinders With the ever-expanding world of technology generating productivity tools exponentially, the phrase ‘There’s an app for that’ is becoming the norm rather than the exception. Log onto the app store for…

Whether you are reaching out to existing clients or new leads, email marketing offers some serious bang for your marketing bucks. Since the dawn of time, there has always been a businessman trying to get the attention of prospective customers or to keep existing customers informed. Fortunately, with improvements in the world of technology, there are always new ways to reach out to larger audiences to grab their attention. In the…

With the 2018 Chauffeur Driven Trade Show & Conference just days away, people are going to be asking you some very specific questions about when you are there… ‘Are you going to the Keynote Address?’ ‘Which breakout sessions are you going to?’ ‘What technology are you going to check out?’ …