The Mission. Our Movement.

Today is April 10th, 2018 and it’s a great day to write down initial thoughts for what the mission behind Drop is, and what we think it might become.

The team at Drop have designed a new type of social network — it is lightweight with great features and focus for music and video.

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Mark Zuckerberg, CEO of Facebook feeling the heat testifying and answering questions in Washington today

Drop is a new concept, and we are are in the beginning days of turning our core ideas and designs into a product that people want to use. The way we are going to build this company is different compared to how many founders, entrepreneurs and startups typically do it. We have a big and overarching goal we are striving for, however, the details of how we get to the destination are being formed and we will keep specifics fluid. This means, the mission will be constantly refined and improved by learning adaptively. Today, we know the final destination and the vision we have — now we’ll figure out the path to getting there.

Here are some of the themes we know we are tackling and have already started working on:

You are not the product

Facebook generates all of its money, $40.6 Billion in 2017, by selling your data to their advertisers. The advertisers are bidding dollars for your data! The data they are buying is intrusive and highly specific to you. It includes your likes, political views, what you’ve watched or listened to and what books you’ve read. Facebook cares more about its money from advertisers than its users. This equation is broken.

The Social Network movie scene in which Mark Zuckerberg codes a feature to compare the hotness of people


Are the people you’re seeing on Youtube, Instagram and Facebook even being real? This is something we started wondering about a few years ago…why are there so many people around the world behaving in a weird way or have strange abnormal behaviour? For example, there are people spending 5 minutes trying to get the perfect picture of a Starbucks Frappucino, plus another 10 minutes filtering this photo…and then the rest of the afternoon tracking the comments and likes it got. Some people are buying the latest mobile phone just to saw it in half with a power saw, only because that makes for a click-bait-able video heading and hashtags. #ThisIsSoFake

The unnatural behaviour is a symptom of a broken advertising model. The advertisers are paying more to a platform based on the number of views. So, the platform designs the product to maximise views, by promoting and rewarding the unauthentic user behaviour that gets views, likes and hashtags.


As the founding team at Drop, we have a deep-rooted interest and a true passion for music. We love music! The power of songs speak to people through their different moods and transcending wide-ranging experiences, is something special. We see an opportunity to bring music fans closer to each other and to the artists, by reimagining what a social network can be. Music will feature in what we’re building.

Michael Bublé — Feeling Good.

Positivity vibes only

The broken business model causing the unnatural user behaviour, or the bad actors to hack social networks, is harmful to our society and to the individuals.

Mental health issues and depression among teens and adults resulting from social network usage are real concerns. The torrent of negativity drives increased views, likes and clicks on Twitter, Facebook and Youtube. Thinking about all the controversy, hate-speech, politicisation, fake news, click-bait, brain-hacking etc, resulted in us leaving Facebook and Instagram.

It’s by design, that from day one Drop will only permit and promote positive vibes on our platform. The viral negativity, hatred or fake news spread on Facebook or Twitter just isn’t possible on our platform.


Did you know Facebook scans and reads your private messages? Facebook scans, reads, uploads and also stores information about your telephone contacts and all of the details of your friend’s information too. WTF!?


Facebook’s monopolistic dominance of the social internet isn’t just ruining social fabrics around the world — it is harming human creativity and limiting imagination. Sounds far-fetched right — but did you know, Facebook has 2 billion users and is the 100% owner and controller of Instagram, Whatsapp, and Facebook Messenger? That means less diversity and less real choice for people.

One company with this much control, whose DNA dictates that they incentivise hyped up content, (fake news, controversy..sells) means less spotlight for genuine creative creators. Instagram was way less creepy, much cooler and authentic before Facebook came along and bought them. Many third-party apps and websites rely on Facebook for connecting to their users. For example, by logging them in, because it’s easier to use Facebook Connect. Again, the consequences are less creativity and less choice from the apps, and increased monopolistic control of social by Facebook.

Join the beta

The journey for Drop is just getting started and we’re excited to announce that you can become an early beta customer by signing up right here.

Help us to inject more fun and originality in the world with less copycat features in a product. Our goal is to attract and seek the feedback of authentic and real people, and invite them to test the early iterations of the forthcoming app first. Drop is expanding the team and we’re currently hiring for mobile engineers, growth and marketing people — details will be added on the website with a short blog post added here shortly.

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A movement for a real social network

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