Putting the ‘mium’ in Freemium

and getting away with it.

Freemium is your friend

The result for ‘Freemium’ search in Google Trends

DO’s and DON’Ts

Evernote free contains all of the features needed in a note taking app
When searching for matches in OkCupid, premium search options are differentiated from free ones by highlighting them in pink
When entering feedly as a free user, a top bar shows the option of upgrading to pro. Once the user minimizes it, it stays hidden
Dropbox for business adds features specifically targeted for professional users
In Paper app, the users can purchase premium brushes individually to assemble their own personal art tools collection

Be Generous

Product creator, bicycle rider, cat lover

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store