MRR is a vanity metric.
Laura Roeder
1605

You’re not talking about profitability here at all, you’re talking about cash flow. Plenty of profitable businesses have cash flow problems, and you’re right to point out that it can break your business, but you’re wrong to talk about it as profitability. You can be profitable at the same time as you’re draining cash and going out of business. And running out of cash and going bust doesn’t mean you weren’t profitable.

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