And this brings me back to today. Taking stock of the learnings the last few years have given me and writing this partial account of all the things that have worked for us. And even though I’m aware that this is not a complete journey, that many new challenges will arise, and some solutions might become obsolete, I am happy to put this personal design demon to rest, knowing that when you invest in aligning and co-ordinating designers, design does scale.
In his talk at CHI 2014, Scott Jenson introduced the concept of a technological tiller. According to him, a technological tiller is when we stick an old design onto a new technology wrongly thinking it will work out. The term is derived from a boat tiller, which was, for a long time, the main navigation tool known to man. Hence, when the first cars were invented, rather than having steering wheels as a mean of navigation, they had boat tillers.