5 Brilliant Small Businesses Built on Personal Brands

There once was a time when actors, bloggers, authors, even business people enjoyed (relative) privacy and, barring public outings, media obscurity. Those days are long gone. Today all it takes is one open browser tab and a quick scroll through Facebook to find out what Beyoncé ate for breakfast (scrambled egg whites), to check in on Lacey Bralettes: a Supermodel Showdown, or to find out how Taylor Swift features in the latest post of “Celebrities, they’re just like us!” The truth is, never before have private and public spheres overlapped so much. And today, in almost any industry, for businesses big and small, your personal brand is hugely important to building your business.

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