Social Media Marketing and Virality Lessons from Star Wars

2015 marked the 40th year of the iconic sci-fi series Star Wars, a cultural phenomenon and unifier enjoyed by a broad spectrum of movie-goers across the globe. Stars Wars movies have been consistent box-office blockbusters, and lines from the series have made it into popular lexicon. The latest installment The Force Awakens sent fans into a frenzy, and the enduring appeal of the series was apparent in the number of Stars Wars associated videos that went viral, from I’m in Love with a Star Wars Nerd to Drunk Recap.

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