Why big companies prefer people-centric over brand-centric marketing

Traditional marketing is dead. Hard selling has been rendered ineffective by a new, empowered audience that is in control of their own content consumption and interruption. Brands have been called out for their profit-focused intent and commercial content is being treated with more disdain now than ever before. Ad-block usage could double in less than five years’ time.

Read more >> https://born2invest.com/articles/people-centric-brand-centric-marketing/

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