LESSON: Keep images, titles and descriptions consistent. If a customer is confused by what you are selling, they may not make a purchase. Those that do buy the item will not return to your business if the item is different to what they expected! Either way, you lose money.
LESSON: Always keep consumers in the loop with order information! Why? Because it will save you time replying to possibly hundreds of customer requests when they email to ask where their package is!
In a 12 market global survey, 47% of consumers reported issues with their online shopping experience during the 2016 holiday shopping season, higher than the previous year. Nearly 80% of UK consumers would switch online retailers if they had a negative experience.