Drupal Europe: Publishing + Media Special Focus
How Publiq is using blockchain to tackle urgent challenges for publishers
What industries come to mind when you hear blockchain? Banking? Trading? Healthcare? How about publishing? At Drupal Europe publishers will gain insights into the potential blockchain technology offers and learn how they can benefit. Meet Gagik Yeghiazarian, founder of the nonprofit foundation Publiq, and learn how he wants to fight fake news and build a censorship-resistant platform — using blockchain.
The publishing world is changing. Publishers no longer solely control media distribution. Big players like Facebook and Google are middlemen between the publishers and their readers, and technology built to entice publishers — Google’s AMP (Accelerated Mobile Pages) and Facebook Instant Articles — has strengthened social platforms as distribution channels. Additionally, publishers have lost money making classifieds business as employment and real estate markets create their own platforms and portals to reach the audience.
As a result of these developments, publishers are losing direct relationships with their readers as well as critical advertising which traditionally supported the editorial and operational costs. The platforms act as middlemen, using the content of the publishers for collecting data and selling them to advertisers. The publishers are left out in the cold.
Critically, publishers are also facing a crisis of confidence. As social platforms are used to spread fake news and poor content, mistrust in journalism grows.
The nonprofit foundation Publiq wants to face these challenges with a blockchain-powered infrastructure. It aims at removing unnecessary intermediaries from the equation and helping to create an independent, censorship-free environment. Gagik Yeghiazarian, CEO and Co-Founder of Publiq, is convinced: “Blockchain infrastructure allows content creators, readers and other participants to build a trusted relationship.”
You can learn more about Publiq and its blockchain infrastructure at Drupal Europe in Darmstadt: Gagik Yeghiazarian’s session “Blockchain Distributed Media — A Future for good publishing” will give you a glimpse into this new technology and a real-world application of it.
While you’re at Drupal Europe, be sure to check out the exciting blockchain panel discussion where Gagik, Ingo Rübe of Botlabs, and Taco Potze of Open Social, will share insights and use cases for blockchain technology. Don’t miss this!
Publishing & Media — Track Chairs