What’s wrong with lowering the barrier of entry to the practice the skill professionally (a.k.a. providing value doing what they love while paying the bills)?
I believe everyone who are involved in product development WILL practice some UX skills because getting user insights help everybody (dev, product, marketing, editors etc.) do their job more effectively.
The UX resource will be the coach for everybody and do the more specialized activities.
Let’s go with your carpenter metaphor. I’m not trained to be a carpenter, but I can assemble a piece of furniture from IKEA. Should I get paid for doing it? if I do a good enough job or at least somebody else thinks so and offers me money, then the answer is a big YES. It’s simply supply and demand.
But in reality, assembling an IKEA couch gives me appreciation for what carpenters do. It makes me value what they do more; not less.
Would this hurt their business? Yes, if the level of work they produced is about the same level as what IKEA customers would get.
This article argues against the flood of supply of new UX designers which would hurt the progress of getting UX recognized in product development process.
I’d argue that it’s actually doing the exact opposite. As we all know, in Economics abundance of supply will bring down the price. Lower price means more companies will get UX resource which leads to making it a norm, not a luxury.
For the mid-senior level UX practitioners (including myself), we need to embrace the new reality and adapt… or become obselete.