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Why some ICOs are failing their early believers…

From the gold rush days of 2017, to the more subdued releases of 2018, everyone and their mother-in-law are enthusiastic about ICOs. The bumper growth in Bitcoin and other cryptocurrencies has fueled the growth of ICOs and the massive amount of funding which is being pushed into them. There are predictions from market experts stating that 99% of all ICOs may fail. Also, articles like the one from Forbes, state that about 50% of Bitcoin fueled ICOs from 2017 have collapsed .

With the industry going the Wild-Wild-West way, it’s hard to attribute realistic numbers and predict trends, as the answers are always in grey, rather than black and white.

While the numbers and the credibility of the thought which creates them, stays ambiguous, DSHG Sonic looks at some of the ICO projects we have worked on, or advised to, and delves into the possible reasons of the foreseen failure of the ICOs. Also, our background as a startup founder also helps us compare and contrast between a Venture Capital backed startup and an ICO backed company, based on our own experience. …


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If you are looking to attend or follow a conference on Global business and innovation through digital marketing then Dmexco is the “it” place to be. This is because it’s the largest industry conference taking place in Cologne, Germany this year. Just last year, the attendance count went as high as 50,000 and people from 92 countries added diversity and a flavor of different experiences to the event.

Dmexco is one those particular events that open you to different existing or potential partners and customers. By building connections and bridging gaps, the conference paves the way for you to excel in your business goals and understand the variety of e-commerce products out there and their success stories. …


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Advances in Fintech over the years

Fin-tech is rapidly changing and the vast world of finance is absorbing these changes at breakneck speed. A lot of things that the banks would do themselves previously are being put in an innovative twist and also being given in the hands of consumers much sooner to test. A great example of this would be stock trading and banking. The app Robinhood which is a mobile only app that offers a no charge service or fee to its customers for trading stocks. …


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Beginning the journey of launching a Startup takes tremendous courage. Even though 9 our of 10 Startups fail, there are still 3 Startups that are launched every minute in the U.S. alone. In this day and age, Entrepreneurs are everywhere and they are solving the problems that still have yet to be solved. When your Startup is launched, it doesn’t mean you’re out of the weeds yet. You must support your company through the long haul.

Believe In yourself

You began your business for a purpose. You fully believe in what you love, and you’ve come here to find a way for it to make you money and also serve other people a purpose. It is essential in a Startup that you believe that what you are doing is truly beneficial in some way or another. The second you start doubting the work that you are doing your business can begin to suffer. …


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Managing U.S. Operations

DSHG Sonic has been extremely blessed to have worked with a plethora of non-U.S. based startup founders. This has made us realize what support we provide to these founders and support we can provide to more startups across the world who are hoping for a U.S. based setup, but don’t know how to go about it. This blog is just a humble opinion of our advisory team in case you have any plans to establish your presence in the U.S.

Is setting up U.S. operations tricky for non-U.S. founders?

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Absolutely not. This can be done very easily when talking about the legal paperwork required to get this completed. There is the State where you want to incorporate, a registrar within the state, an address for the business in the U.S., a bank account for the business and lastly, the Tax Id for the Business. These steps can all be taken care of by a non-U.S. founder, and there are a lot of services that are available for this. …


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The sales gurus and sales enablement technology vendors have been pushing forward the mantra of Account Based Everything as a way for small and large companies to grow and mature. While we at DSHG Sonic agree with the underlying theme of Account Based Marketing, Account Based Sales and Account Based Enablement, the buzz around the topic as well as the plethora of vendors pushing products around is making the topic a lot more complicated and obtuse than really warranted within the industry.

What is Account Based Everything?

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The term ‘Account Based Everything’ came from the concept of providing focused marketing efforts for a specific account and having cross-organizational support for that account across, Sales, Operations and Customer Service departments. So in short, ‘Account Based Everything’ is a holistic method of pulling all the punches of the organization in landing and growing a targeted account or client. …


Anyone alive today realizes that technology is the base of our lives. Automation systems are everywhere and they’re only going to keep growing. The positive to all of this is that Small Businesses and Startups can use these systems to their advantage rather than seeing it as a downfall. Here are some useful Marketing Automations that are cheap and easy to use for a growing startup business.

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Social Media Automation

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As Businesses grow, the question that marketers continue to focus on is who their audience is. Baby-boomers are starting to get comfortable and retire and the Gen-X are finding a solid stability in their careers. This leaves Millennials who have the the highest earning potential right now. They have the power to promote more than any other generation before them. Businesses need to create relationships with this generation, or they risk running their company to the ground.

1. Social Media

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Social media platforms are the bane of Millennials existence. They grew up as Internet babies and that’s not going to change. They won’t trust you unless they get to see you from their perspective in the Social-Web World that we live in. …


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The enterprise business world is buzzing with activity surrounding artificial intelligence and all the keywords that go along with it like neural networks, cognitive computing, deep learning and machine learning. These ideas have manifested in ways which most of us have heard of or experienced such as self-driving cars, virtual personal assistants, automated customer service support and any recommendation services (like YouTube and Netflix).

Tellers in Tokyo, Japan have lost their jobs to robotic bank tellers that have taken their place. Janitors in hospital systems have been replaced by automated cleaning devices. Retail and Warehouse jobs are being quickly forgotten for warehouse robots. Also in more neural job descriptions, robots data mining robots have replaced paralegals and journalist. …


When we hear the term Business Consultant we usually envision a picture of a few young of the college campus MBA types and a few senior grey haired sharp looking and serious men and women walking briskly around large corporate corridors. That’s at least what comes to my mind when I hear the term Business consultant. Of course, the professional looking number crunched graph anointed decks which cost at least quarter of a Million to produce stating what’s wrong and what’s right in the organization comes a close second as an image.

But when we talk about startups and small businesses is that what we mean or what the startups should expect. I don’t think so and that’s why we at DSHG Sonic want to provide our view of how a Startup Business Consultant can make your life better and what it means. …

About

DSHG Sonic

Startup Advisory, Small Business Advisory, Startup Strategy, Marketing Strategy, Sales Strategy Virtual Operations and Technology Solutions

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