Google, Microsoft agree to Crack down on piracy sites
By Aditi Khanna LONDON, Feb 20 (PTI)
FOR the first time, global tech giants Googleand Microsoft have agreed to tighten up their search engines as part of a crackdown on piracy sites illegally streaming events and films. Google and Bing, Microsoft’s search engine, have signed up to a voluntary code of practice and will ensure offending Websites are demoted in their search results. The entertainment industry reached the agreement with the tech giants after talks brokered by the UK Government. The initiative will run inparallelwith existinganti-piracy meas
ures. The code-said to be the first of its kind in the World-is expected to be in operation by the middle of this year, BBC reported. Jo Johnson, the UK’s Minister for universities, science, research and innovation, said that the search engines’ “relationships with our World leading creative industries needs to be collaborative”. “It is essential that (consumers) are presented with links to legitimate websites and services, not provided with links to pirate sites,” he said. Google has indicated that the effort would provide a way to check that its existing antipiracy efforts were effective, rather than committing it to adding new measures.