How Square Gets “Cash” to Go Viral in 1 Month
Free marketing advice for Square
I made a $5 bet with a co-worker that BART was going to strike on Friday. I won. It gave us a reason to try Square Cash. I’m hooked. The process was simple and the experience was awesome. If you haven’t tried it- do it.
So here’s some free marketing advice b/c you made a cool product:
Step 1: Get a Square mascot (maybe someone with a Square hoodie on or something)
Step 2: Go to a busy street corner
Step 3: Start randomly giving strangers $20 via Square Cash
Video tape this from afar & up close. Record them using the product and their reactions. YouTube it. Put a promotion at the end that says:
Find the Square mascot and we will give the first person to stop him $20.
Repeat in any # of cities and maybe increase frequency. Send it to the press with the example headline:
Tech Company Giving Out Free Money In SF/NY/LA/etc
Costs besides labor:
$2000 — Free Money
$50 — Mascot Costume
$500? — Some high quality video production
Disclaimer: I’m a former teacher turned software engineer. So you should not trust me with marketing advice. But maybe you should.