A few months ago Hulu released a new app design for mobile and TV devices. You probably were surprised and slightly excited when you first saw the new look and feel. I know I was. But after a few clicks and swipes, I hated it. Ironically, if you would have asked me 2 months ago which media provider had the best app, I would have said Hulu. Not anymore. And I know I’m not the only one who thinks the new Hulu design sucks. …


Here is an update to The “I” in BASIC UX based on feedback given by Don Norman (yeah, ‘The’ Don Norman. Very grateful for his time).

The update is adding an emphasis on leaning, because most things are not truly intuitive apart from breathing. Even walking is learned at some point, and definitely using eating utensils is learned but becomes ‘intuitive’ after time.

Here is the updated principle of Intuitiveness in BASIC UX…

Intuitiveness: Is it easy to learn?

The Gulf of Evaluation and Execution (Norman 1986) helps one understand the gaps that users face when using a product. Evaluation happens when the user is trying…


I have build several production web application using Angular 1, and for the most part I am happy with them. My biggest issue with Angular 1 was the overlap of code needed for the backend and the front-end. For small apps it isn’t a big deal, but for larger apps it can get out of hand and very hard to maintain.

I’ve been recently in a bit of a stalemate as far as where to go from here. The options I see are….

  1. Angular 2 — Might seem like the logical choice, but so much has changed, and there are…

So you may have heard the rumors that the new iPhone 7 will not have a headphone jack. I am fervently praying that those are just rumors because this would pose a whole world of issues to a lot of people and would make life more difficult than it should be. OK, I’m being a little dramatic…1st world problems, right? But in all seriousness, I feel this would be a big UX mistake.

BASIC UX

BASIC UX stands for Beauty, Accessibility, Simplicity, Intuitiveness, and Consistency. These UX principles can be used to test a product’s overall user experience and can help guide…


The problem is this…

While information and opinions on ‘good UX’ are in increasing availability, teams, organizations, and individuals still struggling to define, measure, and agree upon principles of UX in a productive manner. That is, a lot of UX discussions end in design arguments. Meanwhile, the developers are waiting for direction, the designers are waiting for correction, and the end-users are waiting for a satisfying experience.

Enter BASIC UX

BASIC UX does not set out to be the ‘end all, be all’ of UX principles. …


Here is my BASIC UX test/review of Medium.com (feel the irony).

…beauty can increase simplicity and intuitiveness. It can also decrease accessibility and intuitiveness if you’re not careful.

Beautiful — Win

Without a doubt medium.com has some design chops. Very modern and elegant. Thus, very pleasant to look at. Maybe too beautiful though. In an upcoming update to BASIC UX I’ll be showing how an emphasis on one BASIC UX principle can have positive and negative impacts on others. For example, beauty can increase simplicity and intuitiveness. It can also decrease accessibility and intuitiveness if you’re not careful.

Accessible — Fail

Their H2 headings ^ are…


The Spork. Brilliant, right? This is the tool that will solve the issues that we face every time we sit in front of a meal, right? Why is it then that I don’t own a single one of these? I have dozens of forks, and spoons and knives, but not a single spork to my name. Sure I’ve used one here and there, and to be honest I like the idea of it’s utility, but all in all a spork just serves little to no value in my regular grub time.

Hey Spork! I need a fork OR a spoon…


In the game of fitness wearables, Fitbit is the name everyone knows and trusts. I had the pleasure of owning a Fitbit Surge for several weeks before swapping out for an Apple Watch (see Apple Watch — UX Wins & Fails). Notice I didn’t say “I upgraded”. That’s because the Fitbit Surge and the Apple Watch are like ‘apples’ and ‘oranges’ — they are different products with different purposes and mostly different audiences. Which is why I ended up getting an Apple Watch — I’m more of a techie than a fitness buff. …


A set of common principles that test something’s overall user experience. The problem that this framework is attempting to address is the need for common UX language and understanding in teams and/or organizations.

Beautiful — It is aesthetically pleasant?

Accessible — Can ‘everyone’ use it?

Simple — Does it make life easier?

Dan Smith

Dan is a UX minded Software Engineer and Product Professional who loves helping people achieve their goals with enjoyable solutions.

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