A set of common principles that test something’s overall user experience. The problem that this framework is attempting to address is the need for common UX language and understanding in teams and/or organizations.
Beautiful — It is aesthetically pleasant?
- Follows a style guide (Attractive things work better)
- Quality images and graphics (balance with size optimization)
- Modern UI components
Accessible — Can ‘everyone’ use it?
- Complies to standards (WCAG, 508 compliant)
- Cross-Browser Compatible (IE8–11, CH, FF, SF)
- Mobile responsive
Simple — Does it make life easier?
- Automate where possible (Reduce user’s workload)
- Remove clutter (Cognitive load, DRY text)
- Necessary functionality (YAGNI)
Intuitive — Is it easy to use?
- Clear functionality (Affordance and Gulfs of Evaluation/Execution)
- Easily repeatable
- Predictable outcomes
Consistent — Does it match the system?