Is Your Web Design Lowering Your Conversion Rate?
When a potential customer found your business, the next step they do is visiting your website to consider whether they should purchase your services or products or not. Your website will be their first impression. And as I said all the time, you never get a second chance to make a first impression.
But, sadly not many people realize how vital that is. Some of them are overspending on their website, others are underspending and have no idea what they’re doing. Tons of websites out there are poorly designed or come straight from a template, which do not bring to their business any benefits.
Worse, these mistakes might actually be lowering the conversion rate and revenue of their website without they knowing it.
If you are wondering what conversion rate is, it’s the percentage of visitors to your site who actually take action that you desire them to take, whatever your call to action may be (e.g., make a purchase, sign-up to receive information, join an e-mail list, etc.)
So, in today’s post, I’m going to walk you through some of the most common website conversion mistakes people make while designing their website.
Let’s get started…
IT TAKES FOREVER FOR YOUR SITE TO LOAD
“Wait a minute”. “Minute” sounds fast, doesn’t it? Unfortunately, in the web design world, believe it or not, you just have no more than about three seconds to win prospects over.
According to Hosting Facts, “A single second delay in your website loading time can result in a 7% loss in conversion, and 40% of web users will abandon a website if it takes longer than 3 seconds to load”.
Slow page load time is one of those crucial factors that kills your website conversions. Nobody likes waiting for so long. There are tons of other options available out there, why would they waste their time waiting for your page to load?
If they really need to visit your website then they might be a little patient, but if they’re just curious or have clicked a link on impulse then they’re more likely to leave right away. This means that you lost a potential customer before they actually see your website.
CAll TO ACTION IS MISSING
Many people don’t realize that their website is the most powerful marketing tool ever. It could be to gain readers, add subscribers, sell products, or influence readers to download something from your site.
However, the lack of clear call to action buttons on a website will waste such opportunities of quickly turning visitors into potential customers.
Therefore, make your CTA as obvious and as easy for potential clients as possible to take the next step.
Truth be told, strong Call-To-Actions increase visitor conversion rates by a tremendous amount so why is this missing? You don’t want you website is just an “online business card”, do you?
YOU FORGOT ABOUT MOBILE
We all knew that mobile web browsing had overtook desktop nowadays. So, don’t you tell me that your visitors still have to do the “pinch and swipe” to get around your website? Oh please, it’s almost 2017, having a responsive design is no longer just a really good idea; it’s a must.
So, if your website is not responsive, then obviously, you will not be able will not be able to target the tab and mobile users.