I use to do demographic analysis back in the 90’s using Claritas PRIZM software program. It’s principle was “birds of a feather, flock together.” The program, using matrix algorithms, census data, the Big 3 credit bureau data, marketing data from such groups as Arbitron, and dozens of other sources built a psycho-graphic profile of 62 unique socioeconomic groups in the US based on all of this data down to the Block level (i.e. city block). What was possible was to look at these groups and determine what message you could tailor to attract these groups of people to vote or buy a certain product based on their profile.
Clinton was the first to do this to varying degrees when he beat Bush I. My Masters thesis brought this data down to the block level and overlay this Block data it into voting precincts. The result was we could affect voting by target marketing these precincts with information that would reflect well on the candidate running for political office. Clinton worked at the Metropolitan Statistical Area (MSA) level and could tailor his message to reflect the sentiments of that MSA population. For example, in a areas with strong opinion for gun control he would tailor his message that would say he was a strong advocate for gun control. While in another MSA that was strong 2nd Amendment constituency he was say he was a strong supporter of the right to bear arms. Well, it worked like a charm.
After showing that my methodology would work at the precinct level I began to have 2nd thoughts about what was happening. My Graduate advisor prof decided it was so good that he contacted the State of Kansas redistricting boundary committed and told them to take a look at it. Within a week they called me and asked if I would like to be involved in redrawing district boundaries. It scared the be-jesus out of me. I declined their invitation, received my degree, and buried my thesis deep and never spoke of it except to a few academics.
What they are doing here is Claritas PRIZM on steroids with unlimited access to data of all kinds. I have watched this technology over the last 20 years and saw it coming. This article just proves BIG BROTHER IS REALLY HERE…….your life is an open book to them now. Watch the movie Sneakers and the BBC series”The Prisoner” with Patrick McGoohen to get a glimmer of what they are doing. There is more truth than fiction in it.