Feb 13, 2023
Completely agree, David. I don't go into it in this article but I believe prototyping and proof of concepts are the right way to discover what needs to be built. Then it's all about building that thing to spec.
Author and startup design leader. Head of Design @ Plastiq, formerly Credit Sesame, IMVU, Tango, Miles. MBA, Masters in Design Strategy @ CCA. STEAM nerd.