The content you produce doesn’t even need to be related to your product. You can post your favorite articles saying “these are the articles you need to read” You can post about the weather, the news, your users, yourself! As long as you are focused on bringing value to the end consumer, you are going to build reputation and relationship.
The Hack: Having a Media Company Mentality
Gary Vaynerchuk

Key point! You have expertise to share that is valuable to your audience. Just do what you know and KEEP delivering. It gets noticed and you start to build a reputation. Then keep the snowball rolling! Thanks Gary Vaynerchuk.

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