David Pennington
Nov 15 · 1 min read

Focus on the message, not the medium.

There will always be a platform to dish out the “dopamine hit.” Those who need it will gravitate towards it. The same kind of people who “sell” their likes to brands in exchange for some weird, esoteric idea of ‘influence’ will go elsewhere.

My focus has always been: if you’re going to work with me, my Instagram is as true a picture of what it’s like to be in a room with me. No Vaseline, just raw ideas for the people who want a little more to chew on.

    David Pennington

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    Been writing for years, now I’m helping others do the same. #copywriting #content #email Never miss an update: http://dtpennington.com/subscribe