Men’s grooming the growing trend in Dubai

Although unlikely, it is possible that you who are reading this right now are not very familiar with the concept of men’s grooming. Well, it has become quite a thing, let’s just start with this. These days it is absolutely alright for men, especially in the United Arab Emirates to get a facial, or a manicure, or pedicure, or a whitening treatment, or even a Botox. Yes, men are worried about ageing too. The reason for this will be explained a little later. But all kinds of treatments are now growing in UAE, especially Dubai. Some brands have even launched special lines of cosmetics befitting the Arab climate, for instance the launch of Fair and Handsome by the Indian beauty firm Emami.
It appears that men in Dubai are faced with an ever increasing pressure to land and secure a decent job. With Dubai becoming one of the biggest business hubs in the world, competition is surely increasing. More businesses mean more job opportunities, and where there are job opportunities there are candidates. Where there are candidates there is competition. This seems to be the real reason behind why appearance has become important even for men in Dubai. With so much competition around everybody wants to stand out and everyone wants to be the most well groomed person in the room. Personality and looks do play a major role in getting a job. In a commercialized place like Dubai, first impressions really do matter. And nobody wants to lose that opportunity just because they don’t have a sleek enough hair cut or fresh looking skin. This competition has also led to people worrying about ageing. They want their jaw lines and frown lines to remain perfect to keep on looking young. If to get this, they have to resort to Botox, they’ll do it. For Arabs like taking care of themselves and there is absolutely nothing wrong with it. Everyone has the right to look good, especially when their livelihood depends on them making an impression.
The proof for this growing trend in Dubai is that even when UAE was struck with the worst of its economic crisis in 2009 salons and beauty related businesses were among the few that were still flourishing. It was assumed that with so much going on and pockets getting tighter, people might not want to spend those extra few dirhams on a shave or an expensive haircut, but these things seem to have become part of the Arab lifestyle now. Arab men like being pampered. In fact, studies have shown that men would rather pay money to be pampered in salons than buy the products and do it all themselves at home. Being groomed is a mark of prosperity, and men need that to get the confidence they need.
Silvio Gents’ Salon aims at giving men exactly that confidence and more. Our experts make sure you get the kind of consultation and advice you need. We also ascertain that with all the work pressure that surrounding you, we give you your moment to just sit back and have the pleasure to be pampered. Visit Silvio Salon today to claim your share of the service and give your body the care it needs.