Types Of Logo Designs In A Nutshell

Do you know there are several types of logo design out there?

Today, we offer useful insights regarding its types.

Word mark logo

If the entire business name is used to design the logo then it belongs to the category of word mark logo design. These are best for the business which is quite new and has a memorable name. This way they can build the brand in the minds of the people with much ease.

Example- Facebook, Carlsberg

Letter mark logo

Letter mark logo is the one that uses the initials if the business. These are more useful if the business name is big or kind of complicated, then initials will look more useful for designing the logo of the business. It is also helpful if the business name is something inspired by a foreign origin and the local audience might have difficulty pronouncing them otherwise.

Ex- HP, IBM

Brand mark logo

These are crafty ones and very few businesses have scope for them. This logos have no words and are designed using only some icons. These logo designs work the best for the business whose name matches well with their business agenda or if they can be designed in a well-maintained icon.

Example- Target, Twitter

Illustration logo

With blooming graphic designing, the scope of customization is limitless. Thus, for a business who wants a little extra personal symbol for the logo, the illustration logo is the best option for them. In an illustration logo, the graphic designer designs a new logo altogether as per the requirements of the business.

Example- Toblerone

Mascot logo

Now, who does not love a customized character or name for their business! Mascot logo takes this desire to the next level. The mascot logo uses some animal or figure along with the business name, as the logo design. Mascot logos are very special and they require a very talented graphic designer.

Example- KFC, Pringles

Logo lockup

Logo lockup is the most popular logotype these days. It uses some relevant icons related to the business along with the business name to be the logo design. This way, not only the customers get to know about the business name but also gets a clear picture of what the business is all about.

Example- Walmart

Animated logo

These the new thing nowadays. As the name clearly suggests, the animated logo design is small GIF files that feature the business name in some minute animated moves. It is very eye-catching and trendy but it does not have much scope on office stationery, so their utility must be evaluated for each business.

Example- Carbon, Untime

Each logo design is wonderful and has its features. Which one is your favorite?