$14 Million Genius: How BuiltWith Unraveled the Web’s DNA

DuBois
2 min readFeb 22, 2024

In 2007, Gary Brewer was your average internet explorer, diving into website source code like a digital Indiana Jones, uncovering what tech treasures they were built with. His lightbulb moment? Realizing nobody had made it easy to figure out the digital DNA of online businesses. Enter BuiltWith, a nifty tool for the tech-curious to peek under a website’s hood with just a URL.

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DuBois

Just a dude that writes software for fun but now also gets paid for it.