PinnedPublished inKnowableWhy Everything Looks the SameHow economic globalization, generational transition, and technology converge to flatten the consumer experienceOct 22, 2022A response icon48Oct 22, 2022A response icon48
Published inStartup StashBarbie: A Motion Picture Marketing Case StudyHow Warner Bros. and Mattel’s omnipresent marketing campaign captured the zeitgeist, created a monocultural moment, and turned the world’s…Jul 21, 2023A response icon35Jul 21, 2023A response icon35
Star Wars and the Business of Hollywood Franchise ManagementHow Star Wars set the template for modern franchise filmmaking and changed Hollywood economics forever.May 5, 2023A response icon3May 5, 2023A response icon3
Published inKnowableThe Secret Science of NeuromarketingExploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire.Nov 16, 2022A response icon4Nov 16, 2022A response icon4
Published inKnowableCircles of Competence: Know Your Strike ZoneA mental model for decision making, risk aversion, and intellectual honesty inspired by three towering figures of the 20th century.Oct 11, 2022A response icon5Oct 11, 2022A response icon5
Published inKnowableCase Study: Chewy and Customer Experience as a Marketing WedgeHow Chewy stands out in a hypercompetitve e-commerce market by obsessing over customer experience — plus 5 key takeaways for founders and…Sep 20, 2022A response icon7Sep 20, 2022A response icon7
Published inKnowableWhy We’re Obsessed With ProductivityThe origins of our modern obsessions with daily routines, hustle porn, and productivity cultureSep 12, 2022A response icon100Sep 12, 2022A response icon100
Published inKnowable$1.50 Costco Hot Dogs, 99¢ AriZona Iced Tea, and Product Pricing as a PromiseWhy Costco and AriZona vow to never charge more for their flagship products — and three business strategy lessons inspired by their…Sep 6, 2022A response icon2Sep 6, 2022A response icon2
Published inKnowableQuiet Quitting: The Cases For and AgainstAn unbiased look at both sides of the polarized debate and an exploration of quiet quitting’s surprising originsAug 30, 2022A response icon74Aug 30, 2022A response icon74
Published inKnowableThe Science of Leadership: Your Brain and Self-FocusHow the inner voice, open awareness, and cognitive control combine to set the foundation for great leadersMay 25, 2022A response icon3May 25, 2022A response icon3
