PinnedPublished inKnowableWhy Everything Looks the SameHow economic globalization, generational transition, and technology converge to flatten the consumer experienceOct 22, 202248Oct 22, 202248
Published inStartup StashBarbie: A Motion Picture Marketing Case StudyHow Warner Bros. and Mattel’s omnipresent marketing campaign captured the zeitgeist, created a monocultural moment, and turned the world’s…Jul 21, 202335Jul 21, 202335
Star Wars and the Business of Hollywood Franchise ManagementHow Star Wars set the template for modern franchise filmmaking and changed Hollywood economics forever.May 5, 20233May 5, 20233
Published inKnowableThe Secret Science of NeuromarketingExploring the cutting-edge — some say creepy — methods marketers use to manipulate human desire.Nov 16, 20224Nov 16, 20224
Published inKnowableCircles of Competence: Know Your Strike ZoneA mental model for decision making, risk aversion, and intellectual honesty inspired by three towering figures of the 20th century.Oct 11, 20225Oct 11, 20225
Published inKnowableCase Study: Chewy and Customer Experience as a Marketing WedgeHow Chewy stands out in a hypercompetitve e-commerce market by obsessing over customer experience — plus 5 key takeaways for founders and…Sep 20, 20227Sep 20, 20227
Published inKnowableWhy We’re Obsessed With ProductivityThe origins of our modern obsessions with daily routines, hustle porn, and productivity cultureSep 12, 2022101Sep 12, 2022101
Published inKnowable$1.50 Costco Hot Dogs, 99¢ AriZona Iced Tea, and Product Pricing as a PromiseWhy Costco and AriZona vow to never charge more for their flagship products — and three business strategy lessons inspired by their…Sep 6, 20222Sep 6, 20222
Published inKnowableQuiet Quitting: The Cases For and AgainstAn unbiased look at both sides of the polarized debate and an exploration of quiet quitting’s surprising originsAug 30, 202274Aug 30, 202274
Published inKnowableThe Science of Leadership: Your Brain and Self-FocusHow the inner voice, open awareness, and cognitive control combine to set the foundation for great leadersMay 25, 20223May 25, 20223
