…ill say “keep it short.” And when they say short, they mean it — looking through our press pitches, anything that was longer than two (really short) paragraphs cut our response rates in half. So I like to boil my pitches down to three really easy parts.
…n, but it rarely makes sense to pitch the highest tier first when we’re looking for press coverage. They’re big enough that if what you’re doing isn’t shaking up Silicon Valley they probably don’t care. Our strategy will actually be quite the reverse.