Marketing to Saskatchewan Millennials

Duncan McGregor
Jul 10, 2017 · 1 min read

What’s the deal with these kids today, right?

Trying to figure out millennials and how to market to them effectively has been quite the topic of discussion of late. Actually, every time we are on the cusp of a new generation set to become the primary purchasers in Canada, we flock to their archetype and often attempt to exploit it.

But it seems nobody can get a handle on who these millennials are and what they are all about.

What a typical millennial problem…

According to StatCan, this demographic makes up a significant portion of the population of Saskatchewan — not only that — but we actually have more young people, per capita.

So… shouldn’t there be a way to understand their media habits and ensure advertising can effectively target them?

Read more at Insightrix.com.

Written by

Marketing and Communications Coordinator for Insightrix Research in Saskatoon, Canada

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