I was reading through the recently released 2014 Responsive Report from the good folks over at Gridsetapp and I couldn’t help but notice this line:

“…and clients are becoming more of an issue, year on year.”

It is possible I am reading too much into this phrase, but I couldn’t help but feel uneasy reading it. …

There is a reason why designers labor over little design details. And that is because it is the little details that make designs more appealing and captivating. One of these little design details is typography and its application. Now while Joe Regular might not necessarily associate typography with design beyond the selection of typefaces that represent the brand being worked on, it is in my opinion one of the most important aspects of a design because not only can it change how people perceive your brand as I will elaborate on, but because people visit your site for content which in most cases will be blocks of text put together to tell a story. …

This is all fine and dandy, but let’s face it, the sad truth is that it takes a lot of time to actually learn let alone comprehend the material we are diving into, especially if it is something with which we have no experience. On top of that, we have actual work and life outside of work and depending on individual situations those could occupy significant amounts of time. So finding time to sit down and learn something may not be something that we can take on as easily as others think. But I am not going to sugarcoat it, if you really want to learn, you will have to put in the hours to achieve whatever goal you are aiming for. …


Duncan Jimbo

Lead Front-End Engineer working on Design Systems at Sabre.

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